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When it comes to bid writing, it’s easy to overlook the power of words. It’s easy to get a request for a tender proposal and just respond woodenly to the questions it asks: relevant experience, track record, how you’d do the job… that kind of thing.
But what we’ve discovered is that these kinds of responses are mind-numbingly boring.
Why? Well it’s simple actually. When you write a tender, you do it as if you were speaking to a colleague. Someone who knows all the dry, technical details of your job, and finds them as interesting as you do. When you engage tender writing experts your bid takes on a whole new lease of life.
What’s different about Tenderwins is that we write proposals that not only look amazing, but are enjoyable to read. We use techniques pioneered by the direct-response marketing industry.
In other words, we take your boring, dull stuff (no offence!) and sit down with you to figure out how to present it in the way we know your client is most likely to respond to:
As bid writing experts we focus on the key messaging – supporting it with the technical features.
See how creating a proposal that takes this approach can make a huge difference in setting you apart from your competitors? (Who, by the way, are all writing tenders dryer than the Sahara sand in summer – all nearly impossible to distinguish from one another). You need a tender writing expert.
When the evaluation team reads your proposal, it’s interesting! It’s relevant. It says all those things they want to hear, rather than what you thought they wanted based on the RFP.
Showing that you’re in a different league. That you have a totally different approach. You’re not just a commodity provider – rather, a potential business partner.
To learn more about our bid writing services, hit the button below to talk to us about a consultation.